© 2019 — DEAALP.

Our Story

Diane Erich has been in the hospitality industry for over 30 years. Her years of industry experience and networking, combined with her ability to understand her clients’ needs is what has made Diane Erich & Associates LP the best choice when selecting FF&E for hotels, casinos, restaurants, and other commercial projects.

Her husband Tom joined the business in 1995 after 20 years in financial and supply chain management. He has been in charge of our inside customer service, making sure all clients’ needs are met. His attention to detail and concern for making sure every client’s experience is of the highest caliber has helped make Diane Erich & Associates LP the preferred supplier of FF&E throughout the Northeast.

In 2004, their daughter Sarah began to share the sales efforts with Diane and in 2006 she became a Partner, making Diane Erich & Associates LP a second-generation family business. Quite a lot has changed in the industry over that past 30 years, but the values that keep our company going strong have stayed the same. Built on the principles of integrity and reliability on a personal level, we look for the same characteristics in the manufacturers we represent.

Meet the Team

We hope you find everything you need to meet all of your FF&E needs. As a family owned and operated business for over 30 years, Diane Erich & Associates can deliver on the promises of timeliness, cost effectiveness, and trust because we treat our clients like we treat our family.

Diane M. Erich

Diane Erich

General Partner

Sarah C. Erich

Sarah Erich


Tom W Erich

Tom Erich